Spirituality-inspired Creativity in Business

Laszlo Zsolnai, & Katalin Illes 'Spirituality-inspired Creativity in Business.' International Journal of Social Economics, 2017, vol.44, no. 2, pp. 195-205

The paper investigates the relation of spirituality and creativity in business context. It  presents practical examples of spiritual-based creative business models in different faith traditions (Hinduism, Christianity and Anthroposophy).  The authors argue that spirituality and a deep sense of connectedness are essential to enhance creativity and care in business. Spirituality creates free space and openness to allow the future to emerge organically. It creates a distance between the self and the pressures of the market and the routines of business and daily life. This distance is a necessary condition for developing creative, ethical and responsible solutions to the complex challenges around us.Spiritually-inspired creative business models overcome the instrumental rationality and extreme materialistic orientation of today’s business management which produces large scale ecological, social and ethical „ills”. The paper shows that business management needs a spiritual foundation to be more creative and caring. IJSE-06-2015-0172.pdf