Papers

Green Business or Community Economy?

Laszlo Zsolnai 'Green Business or Community Economy?' International Journal of Social Economics, 2002, vol.29, no. 8, pp. 652-662

The paper analyzes two major ways of aiming at ecological sustainability. One is represented by the green business movement while the other is represented by different models of the community economy (community-supported agriculture, e.g.). Ecological sustainability requires quantitative and qualitative limitations both on the supply and demand sides of economic activities. Theoretical and empirical arguments show that the green business paradigm is not sufficient for achieving ecological sustainability but the community economy might be able to meet the requirements of ecological sustainability. 

Identity Management

Laszlo Zsolnai 'Identity Management.' European Business Forum, 2002, pp. 89-90

Based on his decades long consulting experience with big companies (Alcoa, Fidelity, Xerox, Korn/Ferry International, Maytag, etc.) Ackerman explores the laws of identity in business. In a nutshell, identity governs value, which produces wealth, which fuels identity. He breaks with the narrow interpretation of corporate identity (names, logotypes, and advertising tag lines) and provides a broad conception that puts identity at the heart of corporate functioning. 

Plurality of Values in Environmental Decision Making

Laszlo Zsolnai 'Plurality of Values in Environmental Decision Making.' OCEES Research Papers, Mansfield College, University of Oxford, 2000

The paper tries to demonstrate that we can acknowledge the environment as a site of conflicting values and, at the same time, we can hold the strong comparability assumption in the form of weak commensurability that leads to algorithmic solution of complex and multifaceted environmental decision problems. Responsibility is at the heart of such an approach.

Corporate Transgressions through Moral Disengagement

Albert Bandura, Gian-Vittorio Caprara, & Laszlo Zsolnai 'Corporate Transgressions through Moral Disengagement.' Journal of Human Values , 2000, vol.6, no. 1, pp. 57-64

Corporate transgression is a well-known phenomenon in today’s business world. Some corporations are involved in violations of law and moral rules that produce organizational practices and products that take a toll on the public. Social cognitive theory of moral agency provides a conceptual framework for analyzing how otherwise pro-social managers adopt socially injurious corporate practices. This is achieved through selective disengagement of moral self-sanctions from transgressive conduct. The paper documents moral disengagement practices in four famous cases of corporate transgressions and discusses some implications for business ethics on how to counteract organizational use of moral disengagement strategies.

Limited Wants – Unlimited Means

Laszlo Zsolnai 'Limited Wants – Unlimited Means.' International Journal of Social Economics, 1999, vol.26, no. 5, pp. 832-833

Western Economic Man lives in a world of scarcity because his/her wants are unlimited. However, scarcity is not a natural state of affairs, it is socially constructed. The concept of Homo Oeconomicus does not adequately reflect the totality of economic experiences of mankind since humans lived as hunter-gatherers for about 99 % of our entire existence as a species. Hunter-gatherers typically represent Uneconomic Man whose wants are limited and who has, exactly for this reason, unlimited means to satisfy his/her wants. Limited Wants.pdf

Norms, Goals, and Stakeholders in Program Evaluation

P.J.M. Verschuren, & Laszlo Zsolnai 'Norms, Goals, and Stakeholders in Program Evaluation.' Human Systems Management , 1998, vol.17, no. 2, pp. 155-160

Evaluation research favours goal based evalu­ation. However, the achieve­ment of the stated goals of interventionists, problem solvers or program managers is not a sufficient condition for a good decision or a successful program implementation. The value of a program, an intervention or a decision is determined not only by the achievement of its stated goals but also by its intrinsic ethical value and its performance for the stakeholders. Hence a program or a decision can be considered as successful if it meets the applying ethical norms, works well in achieving its stated goals, and produces satisfying results for the stakeholders.

Rationality Choice and the Diversity of Choices

Laszlo Zsolnai 'Rationality Choice and the Diversity of Choices.' Journal of Socio-Economics, 1998, vol.27, no. 5, pp. 613-622

The rational choice model has been criticised both on normative and descriptive grounds. It is obvious that self-interest maximising is not a universal rather a specific pattern of human choice behaviour. In economic and political life a great variation in people’s choice behaviour can be found. Using a broader analytic framework than the standard rational choice modelling, a rich typology can be established to reveal the basic characteristics of choices that different people can make in different choice situations.